research summary of the presentations

Quiality of humour and laughter, memorable moments, brightly coloured objects that stick out, memorable track also played with the adverts short and convinant to a human time spand of the mind.When doing these presentations there were alot of point made out in discuss with the class, about the television adverts and Gorilla adverts and magazines aswell, In all a very well done to every one in the presentation who came up with the funkiest ones
Classic high quality photography

Contrasting use of colour and highlights

Clean lines in graphic design

Contemporary and topical themes

Use of known music tracks

Catchy jingles

Repetitive phrases e.g. “Simples”

Shock value e.g. “cactus” dummy and “The Sopranos”

Use of a continuing theme – e.g. the Peter Kay beer ads

Use of known strong corporate branding and identity

“Whacky” ideas – “Big Ad” (beer) and Cadbury’s Chocolate ads

Surreal imagery (Evian Water) (Gorilla playing drums)

Clever, skillful craftsmanship

Lifestyle adverts

Use of celebrities

Use of humour

Strong basis of factual information – e.g. the iPod ads. blackberry ads, car ads, gaming ads,